Paul Speight, Leicestershire Fire and Rescue Service

Paul Speight joined Leicestershire Fire and Rescue Service in 1988. After serving 16 years at different fire and rescue stations as a firefighter and Crew Manager, he transferred into the Community Safety Support Team as Watch Manager. Given references for Fire Investigation and Road Safety he soon realised with fire calls reducing across the Service that road safety would be a primary focus.

Paul looked into newly emerging virtual reality (VR) technology which immerses participants in totally lifelike scenarios. Spotting an opportunity to work with market leaders in this technology, he approached Samsung and First Car Magazine who jumped on board with his latest project. Paul was successful in a funding bid through Leicester, Leicestershire and Rutland Road Safety Partnership enabling him to produce the first VR road safety film in Europe, the VF4-360, which is now being used across the world.

Soon after this his references changed to Road Safety and Virtual Reality, then in 2018 produced three new films the 90 second life-savers 360 films covering pedestrian, bike and motorcycle safety.

“Something very different!”

Presentation: '90 Second Life Savers'
Leicestershire Fire & Rescue Service has built on the global success of its original VF4-360 road safety film by coming up with a new concept - a series of quick, short, sharp interventions that use behavioural change techniques to engage and educate the public in pedestrian, push-bike and motorcycle safety.

The innovative way these films have been designed, created and developed enables them to be used either as a standalone resource or as a social media campaign. In a bid to make the films as real to life as possible, a stunt team and co-ordinator were employed in order to show any impact to great effect.

The films show pedestrians and riders making common mistakes that can put them in harm’s way. They show the consequences of when it does goes wrong, but the film then re-winds and follow the same story line again - but this time correcting the mistakes and bad habits and ending with them staying out of harm’s way.

Scroll to top